1. Introduction
Trusted Financing Inc. (“Trusted Financing,” “we,” “us,” or “our”) is committed to protecting your privacy and maintaining transparency in how we collect, use, and process your information.
By accessing our website, submitting your information through our online forms, or interacting with our advertisements (including but not limited to Facebook, Instagram, Google, LinkedIn, and other digital platforms), you agree to the terms outlined in this policy.
2. Information We Collect
When you visit our website, engage with our advertisements, or submit an inquiry, we may collect:
A. Personal Information
- Full name
- Email address
- Phone number
- Business name
- Business revenue information
- Bank statements or financial documentation (if voluntarily submitted)
- Government-issued identification (if required for funding review)
B. Technical & Usage Data
- IP address
- Device type and browser information
- Pages visited
- Time spent on site
- Ad engagement data
- Cookies and tracking identifiers
- Pixel data (Meta Pixel, Google Tag, etc.)
3. How We Use Your Information
We may use your information to:
- Evaluate eligibility for financing products
- Contact you regarding your application
- Provide funding offers
- Improve our services and user experience
- Comply with legal and regulatory obligations
Marketing & Advertising Use
By submitting your information through our website or ads, or by interacting with our digital advertisements, you consent to:
- Receiving marketing communications via email, SMS, phone calls, or digital advertising
- Being contacted regarding financing products and related financial services
- Having your data used for retargeting and remarketing campaigns across advertising platforms
- Custom audience creation for marketing purposes
- Lookalike audience creation (anonymized data only)
You may opt out of marketing communications at any time by:
- Clicking the unsubscribe link in emails
- Replying STOP to SMS communications
- Contacting us directly at apps@trustedfinancing.ca
Data Analytics & Product Development
In addition to the uses described above, Trusted Financing Inc. may use financial, business, and transactional information provided by users and third-party platforms such as Flinks to:
- Develop, improve, and optimize our internal financial products, underwriting models, risk assessment systems, and decision-making tools
- Build proprietary analytics frameworks, scoring models, and financial insights platforms
- Create aggregated, anonymized, or de-identified datasets for statistical, research, benchmarking, and product development purposes
- Design and offer new financial services, credit products, data-driven tools, or technology solutions
Trusted Financing Inc. may also utilize aggregated and anonymized data to develop financial products, analytical tools, and industry insights that may be offered to strategic partners, financial institutions, investors, or other third-party organizations.
Under no circumstances will personally identifiable information be sold. Any data shared externally for research, product development, or institutional use will be anonymized and structured to prevent identification of individual users, unless explicit consent is obtained or disclosure is legally required.
By submitting your information, you acknowledge and consent to such use of your data for analytics, product innovation, and financial technology development purposes.
4. Cookies & Tracking Technologies
We use cookies, pixels, and similar tracking technologies to:
- Measure advertising performance
- Track website analytics
- Improve conversion rates
- Retarget visitors with relevant advertisements
Third-party platforms may include:
- Meta (Facebook & Instagram)
- Google Ads
- LinkedIn Ads
- Other digital advertising partners
By using our website, you consent to the use of cookies and tracking technologies. You may disable cookies through your browser settings; however, certain site functions may be affected.
5. Data Sharing
We do not sell personal information.
We may share information with:
- Lending partners for funding evaluation
- Advertising platforms for campaign optimization
- Service providers assisting with marketing, analytics, or compliance
- Regulatory authorities where legally required
All third-party partners are required to maintain confidentiality and data security standards.
6. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, disclosure, or misuse.
However, no internet transmission is 100% secure.
7. Consent
By:
- Filling out any online form
- Clicking “Apply Now”
- Submitting financial documents
- Interacting with our advertisements
- Browsing our website
You acknowledge and agree to the collection and use of your information as outlined in this policy.
8. No Guarantee of Approval
Submission of information does not guarantee approval for financing. All offers are subject to underwriting review and final approval.
9. Your Rights
Depending on your jurisdiction, you may have the right to:
- Request access to your data
- Request correction of inaccurate data
- Withdraw consent
- Request deletion (subject to regulatory retention requirements)
To exercise these rights, contact: apps@trustedfinancing.ca
10. Updates to This Policy
We may update this policy periodically. Continued use of our website or services constitutes acceptance of any changes.